If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article.
50 RED HOT SALES LETTER TIPS
CONTENT Promise a benefit. Tell the reader what's in it for him. Promise her increased sales, decreased expenses, a better line. Tell them how you can help them. Period.
Get right to the point. People don't like to wade through puffery. Stick to benefits, facts and features. Give additional benefits. Show additional value other than main benefit. Auxiliary sales. By-product uses. Give product/service features. Don't brag. Support benefit promises with product/service facts. Show how your company will help his.
STYLE Be 'you' and not 'I' oriented. Use words like you, your, your company so that the reader feels you are writing for him. Get the readers involved. Ask them to answer questions, check off boxes, make notes, and jot down figures. Write clearly. Make sure your reader doesn't have to think about what you're saying. Points must be understood immediately. Be concise. Use words judiciously. Make each word count. Be believable. Make sure your claims or representations appear to be realistic and believable. Don't promise a 990% increase in sales because most people won't believe it... even if it's true! Ask for action. Ask the reader to place an order, return a sales card, phone for an appointment. Most sales letters fail to do this. Refer to satisfied customers. Adds credibility. Let the reader know he can call so-and-so for a referral. Mention trade affiliations.
VISUALS Letters should be typewritten - never typeset. Typewriting gives your letter a personal feeling. Use an easy to read font. Sign letter in blue ink, use rich stationary, not plain paper. Use a headline. Before 'Dear Jack' type a headline. It should capture attention, spark interest and promise a benefit.
Use subheads. Break up your letter with subheads to make points stand out more. Sub-heads can promise additional benefits or back up claims with product/service facts.
The P.S. is critical. One of the highest read portions of a letter. Use the P.S. to reinstate a major point, ask for action, and indicate a free gift or deadline for your offer.
APPEALS If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article.
Make more money
Take more time off
Do a good job
Have a satisfying home life
Get something for free
Try something for free
Towards that end, use words like:
MoneyLimited time only
Never use a one-page letter. It looks skimpy. Ideal length is 2 or 4 pages (11x17) folded to 8.5x11 for business-to- business mass mailings.Use plenty of attention-getting devices to guide readers:
Give reasons to act now.
For example: limited supply, two- week sale, special purchase. Retailers -- check local truth in advertising laws.
Offer something for free. Free gift with purchase. Buy two, get one free. Retailers check local laws.Give expiration. If you don't motivate people, they'll take forever to call or order. Repetition. Repeat benefits throughout letter. Present the same ideas and benefits in different ways. Pricing. Key point. Test several different prices in your letters. $19 or $19.95 always sounds cheaper than $20.Offer 3 for the price of 2 and other pricing devices to make prices appear to be cheaper. Use a 'newsy' approach: 'After 3 years of development, we offer you increased performance.' Challenge the reader: 'Don't let your competitors get the edge this season...' Ask the reader a question: 'Are you paying too much for your printing and typesetting?' Never end a sentence at the bottom of a page. Always make it so the reader has to turn to the next page to finish the sentence.
Be logical, use common sense. Don't try to fool anyone -they're usually too smart for that.
The tone of your letter should be:
Warm Honest Helpful Authoritative Friendly
Put yourself in the reader's place. Note your reactions while reading the letter. Have your spouse, friends and associates give you their honest opinions. Listen to any and all comments. Re-write any portions that turn others off.
To accentuate important statements:
Use exclamation points
Use Italics Use all capital letters
Use a second color
Consider implementing these tips if you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers and want to make more money than you are currently making.
Back to Library Page of Article Titles