If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article. THE SIX DEADLY DIRECT MAIL SINS Here are the major "sins" people make when preparing mailings
CHOOSING THE WRONG LIST This happens so often it boggles the mind. There are so many lists available, one more fine-tuned than the next. With a little homework and advice from a professional list broker (like Mark Beshara of Excellent Lists, this sin could easily be avoided. Example: when selling an auto repair book, don't settle for a list of men. Find a list of men who are auto enthusiasts and have bought a book about cars in the last three to six months.
NOT TESTING A man called and complained that he blew $20,000 on a mailing. After talking with him, it became evident he did no testing whatsoever. A small test of $2,000 would have proved his concept couldn't work. Instead, he lost 10 times that amount. There's no excuse for not testing.
NOT LEARNING FROM PAST MAILINGS Every mailing is a wonderful learning opportunity. By keeping track of results, you are much better informed to make future decisions. Use key codes, split runs and other methods to learn what works and what doesn't.
POOR PRICING, POOR PRODUCT, POOR DEAL You've got to make sure the major elements of the offer are worthwhile to your potential buyers. Without grass roots research, you will only rely on what YOU think, which may or may not be accurate.
NOT GIVING THE BUYER ENOUGH CHOICES The more choices people have, the more likely they will order. Selling clothes? Give them a choice of how to pay - check, COD, credit card, lay-a-way-, etc. For shipping, give them a choice between regular or overnight. Get the picture?
NO CALL FOR ACTION You need to strongly urge people to respond and show them how. Your sales letter needs a strong close. Your order form must be clear, easy to follow and direct the reader through the process. You need to use whatever it takes to get the person to respond now
Consider implementing these tips if you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers and want to make more money than you are currently making. Back to Library Page of Article Titles
