If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article.
62 Proven Ways To Make Your Ads & Letters Generate More Inquiries
There are proven techniques you can use to increase the pulling power of any ad, whether your main goal is inquiries or image. Here are 63 techniques that can work for you:
(1) Ask for action. Tell the reader to phone, write, contact his sales rep, request
technical literature or place an order.
(2) Offer free information, such as a color brochure or catalog.
(3) Describe your brochure or catalog. Tell about its special features, such as a selection
chart, planning guide, installation tips or other useful information it contains.
(4) Show a picture of your brochure or catalog.
(5) Give your literature a title that implies value. “Product Guide” is better
than “catalog.” “Planning Kit” is better than “sales brochure.”
(6) Include your address in the last paragraph of copy and beneath your logo,
in type that is easy to read. (Also place it inside the coupon, if you use one).
(7) Include a toll free number in your ad.
(8) Print the toll-free number in extra-large type.
(9) Put a small sketch of a telephone next to the phone number.
Also use the phrase, “Call toll-free.”
(10) Create a hot line. For example, a filter manufacturer might have a toll-free hot
line with the numbers 1-800-FILTERS. Customers can call the hot line to
place an order to get more information on the manufacturer’s products.
(11) For a full-page ad, use a coupon. It will increase response 25% to 100%.
(12) Make the coupon large enough that readers have plenty of room to write in
their name and address.
(13) Give the coupon a headline that affirms positive action -”Yes, I’d like to cut
my energy costs by 50% or more.”
(14) Give the reader multiple response options-”I’d like to see a demonstration,”
“Have a salesperson call,” “Send me a free planning kit by return mail.”
(15) For a fractional ad-one-half page or less-put a heavy dashed border around the ad.
This creates the feel and appearance of a coupon, which in turn stimulates response. (16) In the closing copy for your fractional ad, say, “To receive more information,
clip this ad and mail it to us with your business card.”
(17) A bound-in- business reply card, appearing opposite your ad, can increase
response by a factor or two or more.
(18) Use a direct headline-one that promises a benefit or stresses the offer of free
information-rather than a headline that is cute or clever.
(19) Put your offer of a free booklet, report, selection guide or other publication
in the headline of your ad.
(20) Offer a free gift, such a slide rule, metric conversion fable, pocket ruler, etc.
(21) Offer a free product sample.
(22) Offer a free consultation, analysis, recommendation, study, cost estimate,
computer printout, etc.
(23) Talk about the value and benefits of your free offer. The more you stress the
offer, the better your response.
(24) Highlight the free offer in a copy subhead. The last subhead of your ad
could read, “Get the facts-Free.”
(25) In a two-page ad, run copy describing your offer in a separate sidebar.
(26) Be sure the magazine includes a reader service number in your ad.
(27) Use copy and graphics that specifically point the reader toward using the
reader service number. For example, an arrow pointing to the number and
copy that says, “For more information circle reader service number below.”
(28) Consider using more than one reader service number. For example, one number
for people who want literature, another for immediate response from a salesperson.
(29) In a full-page ad for multiple products, have a separate reader service number for
each product or piece of literature featured in the ad.
(30) Test different ads. Keep track of how many inquiries each ad pulls.
Then run only those ads that pull the best.
(31) Look for a sales appeal, key benefit, or theme that may be common to
all of your best-pulling ads. Highlight that theme in subsequent ads.
(32) Does the headline in your body copy and/or the opening paragraph include
the word 'you' or at least imply it?
(33) Does it attract attention and shout out strong, "specific" benefits? Does it relate to the needs of your reader?
(34) If you are marketing to a specific group, have you flagged that group in the subject?
(35) Does the subject header include the person's name?
(36) Does the body copy begin with "Dear [name]?"
(37) Does your subheading or second paragraph flow on from the headline
hinting at a solution to their problem?
(38) Does your copy address the fears or wants and needs of your buyer and
show them how to achieve results?
(39) When you've made claims, have you shown why it gets results?
(40) Have you started with the most powerful benefit first?
(41) Have you given your reader all the benefits and details they need to make
a buying decision?
(42) Have you addressed any potential objections in your copy?
(43) Have you included testimonials and case studies?
(44) Have you included a guarantee?
(45) Have you included a limited offer?
(46) Does the offer have a high perceived value to your reader? Does it interest them?
(47) Have you told your reader the reasons why you're making the offer?
(48) Does your last paragraph summarize the most powerful sales appeal and
create a sense of urgency?
(49) Have you told your reader what to do e.g. "Call now on xxxxx for xxxx"?
(50) Have you made it easy for your reader to respond?
(51) Does your copy follow this flow - "Problem, Agitation, Solution"?
(52) Is it written in a friendly, easy to understand, conversational tone?
(53) Short words, short sentences, short paragraphs?
(54) Can you replace any word with another word that packs more of a punch?
(55) Have you been specific in your figures not rounded off?
(56) Do paragraphs flow into each other well?
(57) Have you highlighted important words?
(58) Is your copy easy to understand?
(59) Are there any redundant words - scrap them?
(60) Do you use "you" twice as much as you use "I" or "we"?
(61) Is all your copy in active not passive voice?
(62) Have you included a PS that creates a further sense of urgency?
Consider implementing these tips if you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers and want to make more money than you are currently making.
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