If you operate a business using mailing lists, consumer mailings lists, opportunity
seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business
Opportunity Seekers, MLM Opportunity Seekers and Home Bases Business
Opportunity Seekers, you can benefit from reading this article.
THE RIGHT HEADLINE CAN INCREASE YOUR SALES 1800%!
Some say that 80% of the success of any ad depends on the headline. This may be true.
No matter what, if the headline doesn't hit 'em between the eyes, and arouse enough interest
to keep them reading, you will not sell them. Tests show that one headline will out-pull another
by up to 18 times! That means an increase of 1800%. Nice!
Here are some of the most powerful types of headlines you can use:
Benefit Headline – Communicate your strongest benefit(s).
"Here's How To Avoid Probate -- Pass On Your Estate Quickly To Your Heirs - And Keep
The Government From Taking 70% Of Your Estate When You Die!"
"Here's How You Can Triple Your Reading Speed In Ten Days Or Less Without
Losing Comprehension Or Recall"
"Here's How To Cut Your Taxes To The Bone, Protect All Your Assets With An
Iron Fortress, And Maintain Complete Financial Privacy And Anonymity"
Offer Headline – Simply State Your Offer in the headline.
"Enjoy A Delicious $99 Steak Dinner For Two For Only $1 If You Reserve It Before
Friday, March 13"
"You'll Get This New Eye-Opening Internet Marketing Course Worth $495 For Only $97 –
Plus Five FREE Bonuses Worth $1497 – But You Must Act Within The Next Ten Days!"
"Take 30% Off Our New Stock of Designer-Label Men's Suits!
Monday, April 7!"
Testimonial Headline – Take a customer testimonial that sells your best benefit(s)
and feature it in quotes in the headline.
"Your Ad Copy Tripled Our Response!"
"I Saved $35,676 In Federal And State Taxes Last Year, Thanks To Bob
It Was The Best $1500 I Ever Spent!"
"I Was Lucky If I Could Please My Wife In Bed Twice A Month –
After Using Your Prostate Health Formula, Now We Have Great Sex At
Least Three Times A Week!"
Title Pblems/Solution Headline - Take your targets reader's biggest problem that
you can solve, and build a headline around it that offers your solution. For example:
"Termite problems? Here's the Quickest, Cheapest Way To Get Rid of Termites Once And For All!"
"Tired of Slow Internet Connections? Get Lightening-Fast DSL for only $29.95 a month!"
"Jock Itch? Cruex."
Guarantee Healine - Make your guarantee right up front in the headline. For example:
"If You Earn Over $100,000 A Year, I'll Show You How To Pay Zero Taxes
Next Year – Or Else I'll Pay Your Tax Bill Myself!"
"New Natural Remedy Cures Insomnia Or Your Money Back"
"Get Rid of Back Pain Forever in Six Weeks or Less - Guaranteed"
Consider implementing these tips if you operate a business using mailing lists, consumer
lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity
Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based
Business Opportunity Seekers and want to make more money than you are currently
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