Your mail campaign will depend on three things:
(1) The List (The mailing list you use)
(2) The Offer (What you are selling)
(3) The Creative (What your mailing piece looks like and what it says)
Even when using the best mailing list in the world (like the one you’ll get from me), there are certain things you must do and some things you must avoid. If your mail doesn’t follow these rules, your campaign is doomed. To say, “I’ll do it myself. I’ll write my own sales letter or brochure” could be a mistake. And to use a generic mailer you buy from your upline could be a mistake. Can you really afford to waste money on printing and postage?
Here are the cold, hard facts based on solid modern scientific marketing research:
- You will have 3 ½ seconds or less to impact your reader’s emotions.
- People feel before they think.
- You must know how to control the emotions of Contempt, Sadness, Disgust, Happiness, Surprise, Anger and Fear (and another very important one that I won’t reveal here).
- The process is: Sense, Feel, Think, Do!
- It takes a skilled professional to know how to push the right emotional buttons.
I'LL BE HAPPY TO WRITE YOUR AD, POSTCARD OR SALES LETTER FOR YOU
I accept only a very limited number of copywriting clients per month so it’s strictly first-come, first-served, so to avoid being disappointed contact me today at and please remember to provide me full project details. I'll respond to let you know if I can accept your project, pricing and timeline. Serious inquiries only, please.
Here is some typical pricing:
Postcard, 1 side: $350; 2 sides: $550
Sales Letter (8.5x11) 1 side: $750; 2-sides: $1100
Envelope teaser: $125
Brochure: (8.5x11) 1 side: $850; 2-sides: $1200
Pricing can vary from project to project and a firm price will be quoted upon request.
Prices are for copywriting only; I do not offer graphic design services. However, my postcards and sales letters will be formatted so they can be used 'as-is' or 'cut-and-paste'.
WANT TO CONTACT ME ABOUT YOUR PROJECT?
No problem. CLICK HERE for instructions and my mailing address.
