Your mail campaign will depend on three things:
(1) The list you use
(2) What you are offering
(3) What your mailing piece looks like and says
Even when using the best list in the world (like the one you’ll get from me), there are certain things you must do and other things you must avoid. If your mail doesn’t follow these rules and say the right things, your campaign is doomed.
To say, “I’ll do it myself. I’ll write my own sales letter or brochure” could be a mistake.
Can you really afford to waste money on printing and postage?
Here are the cold, hard facts founded on solid modern scientific marketing research:
- You will have 3 ½ seconds or less to impact your reader’s emotions.
- People feel before they think.
- You must know how to control the emotions of Contempt, Sadness, Disgust, Happiness, Surprise, Anger and Fear (and another very important one that I won’t reveal here).
- The process is: Sense, Feel, Think, Do!
- It takes a skilled professional to know how to push the right emotional buttons.
The Free Consultation I’ll give you when 
you order my list will be a careful professional
analysis of what you plan to mail to make sure
you’ve done it right. If your sales copy needs
changing I’ll tell you so, and I’ll make some
recommendations that will probably increase
your results to a level you never expected.
I’ll spend up to one hour on your project.
My usual charge is $200 per hour but it’s
yours free for buying my Excellent or Premium
List of 100% Guaranteed Buyers. To get my Free
Consultation the minimum purchase is 1000 names.
If you want me to rewrite your offer I’ll be happy to do it for you, if my schedule permits.
I accept only a limited number of assignments and, as you can imagine, the demand for my professional services is high.
Here’s how it works:
IF YOU BUY A LIST FROM ME:
You are entitled to a Free Consultation of up to one hour, either by phone or in-person. You & I will make arrangements for me to examine your project and, when my review is completed, I’ll make whatever recommendations I feel are appropriate and try to help you as much as possible during the free hour. If you want me to go beyond that hour and redo all or part of your mail project I’ll quote you a price and give you a timeline for the completion of your project. If you accept my proposal I’ll get started. If you do not accept my proposal, no problem.
IF YOU DON’T BUY A LIST FROM ME:
Email me at Mark@ExcellentLists.com describing what you want me to do. I’ll ask you to send me a complete copy of what you plan to mail plus your phone number and, after I review it I’ll contact you and make whatever recommendations I feel are appropriate. I’ll also quote you a price and give you a timeline for the completion of your project. If you accept my proposal I’ll get started. If you do not accept my proposal, no problem.
IN EITHER CASE
I accept only 3-4 copywriting clients per month so it’s strictly first-come, first-served, so to avoid being disappointed contact me today at Mark@ExcellentLists.com and please remember to provide me full project details, your phone number and your email address. Serious inquiries only, please.
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