If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article.
CREATING THE PERFECT DOUBLE POSTCARD
The double postcard is an exciting, relatively new format that many mailers use with great success. As the current postal rates are constructed, it is significantly cheaper than first-class.
Envision each double postcard as four separate and distinct panels:
ADDRESSEE PANEL The side with the recipient's address. Easily personalized both in the address area and a message area next to it.
TOP PANELThis is the area above and on the same side as the addressee panel. This is usually the "order" area, where the recipient's name is repeated. This portion would be detached from the lower section and returned.
REVERSE TOP PANELThis panel backs up on the Top Panel from the other side, and should contain the address portion coming back to you, preferably a business reply card. If you are not looking for a mailed-in- response, this panel is available for selling space.
REVERSE BOTTOM PANELThis side is available for selling. With a first-class double postcard, the Post Office will automatically return, at no cost, any undeliverables and address changes. Make sure that when you use your own list, you print codes and/or numbers on the labels so that you can clean up your list when these nixies are returned.
Double postcards because can be produced quickly, and deliver results within a couple of days of mailing.
Keep in mind that your choice of a double postcard must be appropriate for your offer.
Saving money is not worth it if this format doesn't work.
Consider implementing these tips if you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers and want to make more money than you are currently making.
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