If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article.
THE SECRETS TO EFFECTIVE EMAIL MARKETING
Rules for email copywriting that produce positive results
DON'T recycle traditional direct mail copy, even if it was successful.Understand that the Internet is a completely new medium. The copy that pulled high response rates in the world of direct postal marketing doesn't get read on the Net. Especially not as email.
Here are the rules to effective email copywriting
The subject is the headline
Write a succinct subject 'headline' - 3 to 5 words. Your subject determines whether your email gets read - or not. Tricky headlines (not related to your message) don't work. Internet users are smart and they know exactly what they want. They resent being tricked. It's a tough way to start a relationship.
Make it personal:
And compelling. People on the Internet want personal notes. Write for an audience of one. Use common conversation, and avoid formal speech.
Get to the point
Keep it short and simple. Don't drone on and on for several paragraphs ... or pages. People on the Internet want information quickly and clearly. Paragraphs should be no more than 4 - 6 lines. Keep total length under 300 words.
Give them an incentive to act
Provide a reason to buy or act NOW. People on the Internet tend to have short attention spans. They're in a hurry. Give them a compelling reason to visit your site or buy NOW (limited-time offer, free trial, free shipping, contest, discount, etc.).
Include a call to action
Tell people what you want them to do. Don't leave them wondering what to do next. Point them to your 'most desired action'. Otherwise they may just surf around and forget what they're trying to accomplish. Then they bail.
Use your website
Drive people to your Web site. Don't try to close the sale in the email. You want people to have (and ask) more questions. Questions require interaction, and interaction promotes relationships.
Few (if any) customers worth having are interested in a 'one night stand'. Have a long-term relationship objective in mind. Listen to your customers. Treat them like you'd like to be treated (so long as you're not a masochist...).
Do what you say. Put your hands and feet where your mouth is. Deliver on your offer, 'cuz it's an ever-increasingly small world.
Remember: The Net is NOT a zero-sum game. The only way anyone wins is when everyone wins.
Consider implementing these tips if you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers and want to make more money than you are currently making.
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