Why Use Direct Mail?

If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article.

WHY USE DIRECT MAIL?

Many small-to-midsize companies lack the time and resources to deal with traditional direct mail processes and thereby forgo the most potent advertising vehicle available.

According to the Direct Marketing Association, the average direct mail program takes more than six weeks to launch. Factor in delivery time and an additional couple of weeks to receive a response and its two full months before the first conversation takes place. Other professional mail order companies, with a turn-around time of days instead of weeks, can help businesses target prospects, initiate contact and close deals before competitors have a chance to respond.

But the savviest businesses are sending letters, flyers and postcards because they know the awesome power – and profits – of direct mail. Companies needing to reach prospects and customers quickly and cost-effectively still use direct mail: In fact, 20% of all money spent in the US on advertising is spent on direct mail.

• Flexibility: Direct mail allows a variety of formats and offers messages that customers can read at their leisure (but a compelling Call To Action hurries them up!) and can include tear-off reply forms, coupons, and return envelopes.

• Affordability: Unlike radio, newspaper or television, you can pick the size of your mailing (the size of your audience) depending on your business and your budget. You can send as few or as many as you like.
• Targetability: Lists are available of every resident in the US. You can select your prospects based on location, age, income, gender, marital status, occupation, number of children, and a virtually unlimited number of other attributes.
• Measurability: By keeping track of respondents to your mailing, you can immediately calculate your ROI (return on investment). You can start with small test mailings, try different offers, and pick the one with the best response rate.
• Cost Effectiveness: According to the Direct Marketing Association direct mail returns average ten dollars for every dollar invested!

Consider implementing these tips if you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers and want to make more money than you are currently making.

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